Travel SEO Guru - Naga Basava
MakeMyTrip Optimization
I Manage top-to-bottom SEO for MakeMyTrip website's traffic growth from Oct 2008. I am Responsible for creating the long-term and short-term SEO strategy for MakeMyTrip.com
I not only create the SEO projects but do involve myself in implementation part of Optimization on MakeMyTrip site. I also look after the quick execution of SEO Projects. Naga
About MakeMyTrip

MakeMyTrip

MakeMyTrip.com was launched in the year 2000 for the booming 'USA to India' travel market. It empowered NRIs with unmatched convenience of a 24X7 online travel portal and travel consultancy support. Over six years of profitability in September, 2005 MakeMyTrip was launched in India. In its first year of operation, it was India’s largest e-commerce company.

MakeMyTrip is the pioneer of the Online Travel Industry in India.

MakeMyTrip.com offer Flight Tickets, Hotel Bookings, Honeymoon Holiday Packages, Bus and Train / Railway reservations for India and International Travel needs.

Address:

MakeMyTrip India Pvt. Ltd.
103 Udyog Vihar Phase I
Gurgaon – 122016
Haryana, India

Phone: 0124-462-8747 , 0124-289-8747
Toll-Free: 1-800-11-8747, 1-800-102-8747

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SEO Guru @ MakeMyTrip.com - India's No:1 Travel site

Generate and implement SEO enhancements with a focus on "quick wins," followed by long term strategies on MakeMyTrip websites.

Work closely with team mates to mentor them in the ways of organic search tactics & advice on best SEO practices.

Troubleshoot SEO problems & propose resolutions for MakeMyTrip Websites.

Stay on top of current search engine news, trends, SEO practices, and emerging items of interest and sharing these with the rest of the team, GMs, developers, etc.

Ensure high-quality SEO on MakeMyTrip for user-generated content via user outreach efforts with marketing teams.

Work with editorial and marketing teams to drive SEO in content creation and content programming for MakeMyTrip websites.

Generate Product Requirements Documents and wire frames for SEO product enhancements on MakeMyTrip websites.

Report on the overall SEO health of our web properties (including us.makemytrip.com) and rolling up SEO reports in a meaningful way for executive management.

Attend SEO conferences & Share the SEO gyan Online & Offline

Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have HandShake between these departments

Resolve SEO implementation Issues on MakeMyTrip.com website

SEO | Achievements at MakeMyTrip

  • Google (PageRank) PR 6 for MakeMyTrip.com within 3 months of joining
  • Initiated SEO Projects which added 4.1 Lakh SEO pages for MakeMyTrip.com
  • Organic Traffic (Visits) increased by 3.5 times from Oct 2008 - Dec 2009
  • Total number of traffic generating keywords grew by 2.5 times in the same time.
  • MakeMyTrip Star Performer Award - Jan to June 2009 - SEO Award (Personal)