Travel SEO Guru - Naga Basava
MakeMyTrip - Travel SEO
I Managed top-to-bottom SEO for MakeMyTrip website's traffic growth from Oct 2008 till Dec 2011. I was Responsible for creating the long-term and short-term SEO strategy for
I not only created the SEO projects but also got involved in implementation part of Optimization on MakeMyTrip site. I was acting as a catalyst for quick execution of SEO Projects. Naga
About MakeMyTrip

MakeMyTrip was launched in the year 2000 for the booming 'USA to India' travel market. It empowered NRIs with unmatched convenience of a 24X7 online travel portal and travel consultancy support. Over six years of profitability in September, 2005 MakeMyTrip was launched in India. MakeMyTrip Limited ((MMYT) has been listed on NASDAQ in Aug 2010.

MakeMyTrip is the pioneer of the Online Travel Industry in India. offer Flight Tickets, Hotel Bookings, Honeymoon Holiday Packages, Bus and Train / Railway reservations for India and International Travel needs.


MakeMyTrip India Pvt. Ltd.
Tower A, SP Infocity,
243, Udyog Vihar Phase I
Gurgaon – 122016
Haryana, India

Phone: 0124-462-8747 , 0124-289-8747
Toll-Free: 1-800-11-8747, 1-800-102-8747

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SEO Guru @ - India's No:1 Travel site

Generate and implement SEO enhancements with a focus on "quick wins," followed by long term strategies on MakeMyTrip websites.

Work closely with team mates to mentor them in the ways of organic search tactics & advice on best SEO practices + make them learn Travel SEO.

Troubleshoot SEO problems & propose resolutions for MakeMyTrip Travel Websites.

Stay on top of current search engine news, trends, SEO practices, and emerging items of interest and sharing these with the rest of the team, GMs, developers, etc.

Ensure high-quality SEO on MakeMyTrip for user-generated content via user outreach efforts with marketing teams.

Work with editorial and marketing teams to drive Travel SEO in content creation and content programming for MakeMyTrip websites.

Generate Product Requirements Documents and wire frames for SEO product enhancements on MakeMyTrip websites.

Report on the overall SEO health of our web properties (including and rolling up SEO reports in a meaningful way for executive management.

Attend SEO conferences & Share the SEO gyan Online & Offline

Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have HandShake between these departments

Resolve SEO implementation Issues on website

SEO | Achievements at MakeMyTrip

  • Google (PageRank) PR 6 for within 3 months of joining
  • Initiated SEO Projects which added 1 Million SEO pages for
  • Organic Traffic (Visits) grew 10 times in less than 33 months
  • Total number of traffic generating keywords growth was 17x in the same time
  • MakeMyTrip Star Performer Award - Jan to June 2009 - SEO Award